上海的外国产品设计师评小牛：每一块人民币都值得

　　功能与美学不分国界。就像这位来自墨西哥的产品设计师同样对小牛做出了很高的评价。

　　（原文来自某乎“骑小牛电动是什么样的体验？”）

　　My name is Rodrigo Ocampo and I am a Mexican Product Designer.

　　I have been living in Shanghai for the last 5 years， and since I was a student till now that I develop professionally here， owning a scooter has always been a must to enjoy， explore， and digest the beautiful Shanghai.

　　As a product designer， I consider that the challenge of creating is to think about functional solutions for that can solve our daily routines.

　　Now imagine those solutions being presented on a very sexy way. The NIU scooters.

　　我的名字是Rodrigo Ocampo，我是墨西哥产品设计师。

　　我在过去的5年里一直住在上海，那时我还是一名学生，直到现在我在这里专业发展。一直很享受能拥有一辆电动车，这是探索和领悟美丽上海的必经之路。

　　作为一个产品设计师，我认为创造的挑战是思考功能性的解决方案，这样可以解决我们的日常工作。

　　现在想象一下这些解决方案以一种非常特别的方式呈现出来，比如小牛电动车。

　　I lived almost my whole life in Mexico City and as you may know， Mexico City means chaos. Short distances but crowded of vehicles. Traffic is something that very person in Mexico needs to live with it and make it part of their lives. The public transport is not very efficient and it only serves for the city center， but Mexico City has been developing on the surrounding areas and the subway and other systems doesn't cover those areas. This again means traffic.我几乎一直都住在墨西哥城，你或许知道，墨西哥城意味着混乱。距离短但车辆拥挤。交通是墨西哥人非常需要与之共存并使其成为生活的一部分。公共交通不是很有效率，它只服务于市中心，但墨西哥城一直在周边地区发展，地铁和其他系统不涉及这些区域。这再次意味着交通。

　　Being rased on the tough Mexico City and its traffic mademedislike cars.

　　So I grew up trying to find an efficient way of moving around and it was until I arrived to Shanghai that I found the solution.

　　I personally own a NIU U Pro， which I find delightful. It combines a couple of my favorite things inthe world： Speed and black color.

　　被强悍的墨西哥城肆虐，其交通使我不喜欢汽车。

　　所以我一直在努力找到一种有效的移动方式，直到我到达上海才发现解决方案。

　　我个人拥有一辆小牛U Pro，我很开心。它结合了我在世界上最喜欢的几件事：速度和黑色。

　　It is so perfectly balanced and outstanding looking， that for sure it is the most powerful and desirable scooter of the U series， and personally， from all of the Niu families.

　　But let’s talk about the past so I can explain why I found on the Niu U Pro those functional and aesthetics that I mentioned before.

　　它如此完美的平衡和出色的外观，肯定了它是U系列中最强大和最理想的电动车，个人这样认为，牛油家族也这么认为吧。

　　让我们谈谈过去，这样我就可以解释为什么我在小牛 U Pro上找到了我之前提到过的那些功能和美学。

　　Since my first week in Shanghai 5 years ago， I have been riding a scooter， but it has been different experiences from day one to today.

　　The student life is fun but tough at the same time. To enjoy it， students need to make certain sacrifices sometimes because the budget is very limited， so usually， those who own scooters will follow the same pattern… bulky - heavy - broken scooters- second hand.

　　自从我5年前来上海的第一周，我一直骑着电动车，但从第一天到今天，一直在换。学生生活很有趣，但同时也很艰难。为了享受它，学生有时需要做出某些牺牲，因为预算非常有限，所以通常，那些拥有电动车的人将遵循相同的模式......笨重 - 重型 -普通的电动车 - 二手车。

　　It has been only until last year that I was able to buy my first Niu scooter and I selected the U Civic.

　　I instantly got captivated of the design. I choose the white version because I thought that the contrast with the black parts and themetalof the wheels was absolutely stunning， just like high-tech contemporary appliances.

　　As a product designer， it is my daily task to review many products and I have train my eye to understand which products offer a real design value. Niu scooters have it.

　　I chose that model because even after having really good trips with my previous scooters， I knew that this one will reinvent the whole concept for me. Its slim body and the removable battery are things that the younger me would definitely appreciate. I remember how difficult it was to charge， move and store those old broken scooters and finally Niu changed my life.

　　直到去年我才买到我的第一辆小牛电动车，我选择了U Civic。我立即被设计迷住了。我选择白色版本是因为我认为与黑色部件和车轮金属的对比绝对令人惊叹，就像高科技的现代家电一样。作为产品设计师，我的日常任务是审查许多产品，我一直在努力了解哪些产品具有真正的设计价值。牛电动车就有。我之所以选择这款车型，是因为即使我以前的电动车行使得非常好，我但这个会为我重塑整个概念。它纤薄的机身和可拆卸的电池是年轻的我肯定会欣赏的东西。我依然记得充电、移动和存放那些破旧的电动车是多么困难，最后小牛改变了我的生活。

　　I was simply in love with it. The rides were easier and faster and thanks to Niu I got to rediscover the city. I was freer.

　　Shanghai offers many treasures， but not necessary close to each other. Traveling in the city can be both， exhausting or expensive. That is why my Nius was changing my life immediately， offering me the city itself and all those beautiful treasures that Shanghai offers. More than happy I was very grateful and that is something important to praise on a product.

　　But I wanted more…

　　我爱上了它。骑行更容易，更快，感谢小牛，我可以重新发现这座城市，我更自由了。上海有许多宝藏，但没有必要彼此靠近。在城市旅行可能既耗时又昂贵，这就是为什么我的小牛立即改变我的生活，让我了解到城市本身以及上海所呈现的所有美丽宝藏。非常高兴，我也非常感激，这样的夸赞对于产品的赞美是重要的。但我想要更多......

　　So after enjoying my first Niu scooter for over a year， I decided that I want it all. Niu U Pro. It has everything that I have been looking for. Everything has been though and combined on a perfect way. It is fast， stable， light and sexy.

　　Everywhere I see， I find that there is a long design process. Every detail has been well though and knowing how the design process is， believes me， the guys put a lot of time to finally achieve that result.

　　所以在享受了我的第一辆小牛电动车超过一年之后，我决定我购买它——小牛 U Pro。它拥有我一直在寻找的一切。一切尽管如此，并以完美的方式结合在一起。它快速，稳定，轻盈，性感。每一个细节我都看过，我发现这是一个漫长的设计过程。每个细节都很好，并且知道设计过程如何，相信我，这些人花了很多时间来最终实现这个结果。

　　The scooter has become part of me because it tells my personality to the people and within mycellphoneand laptop; it is one extension of me that allows me to develop professionally and socially.

　　电动车已成为我的一部分，因为它彰显我的个性，就像我的手机和笔记本电脑一样；它是我的一个延伸，使我能够在专业和社交方面发展。

　　As a designer and a consumer， I really find fascinating when a product can redefine the whole concept， the whole experience. It needs to be praised.

　　Nowadays we face a very bad situation where many industries are already on its limitations. No new ideas or new solutions， everything stills the same or it is a remake of a successful previous thing， like what is happening with the movies for example.

　　So when an outstanding product born and gives a breath to the industry， it needs to be praised.

　　And on the top of that， it is presented on the most beautiful shape possible that combines on a perfect balance every component that makes it possible to work. It needs to be praised.

　　作为设计师和消费者，当产品重新定义整个概念，整个体验时，我真的觉得很有趣。它需要得到赞扬。如今，我们面临着一个非常糟糕的局面，许多行业已经受到限制。没有新的想法或新的解决方案，一切都是相同的，或者它是一个以前的成功的东西的翻拍，例如电影发生的事情。因此，当一个出色的产品诞生并给予行业呼吸时，它需要受到称赞。最重要的是，它呈现在最美丽的形状上，它完美地平衡了每个可以工作的组件。它需要得到赞扬。

　　People are aware that Niu scooters are above the price of the regular ones， but I would love them to understand all the benefits that are included for a little bit more of money. I would love them to see stories like man where yes， every detail， even if it is small， makes the whole DIFFERENCE. Every single RMB is worth it because I see it and I feel it on the bike and believe me…. Because I have travel with the most broken student scooter to the most premium one in todays market， and yes， I would always continue betting for Niu.

　　人们都知道小牛电动车的价格高于普通电动车的价格，但我希望他们能够了解所有包含更多价值的好处。我希望他们能看到像这样的故事，每一个细节，即使它很小，也会让整个人有所不同。它每一块人民币都是值得的，因为我在电动车上看到了感知到了，相信我......因为我在学生时代经历过破旧的电动车，也经历过今天市场上最优秀的产品，是的，我会继续为小牛投注。