RIBA｜畅想东海岸——海口江东新区VIS视觉形象识别系统（CI）国际竞赛

2022-09-28 11:05 来源：中国网

　　海口江东新区位于海南省海口市美丽的东海岸，规划用地面积约298平方公里。江东新区因海南自贸港建设应运而生，承担着海南自贸港先行示范区特殊使命。江东新区区位独特、交通便利，拥有国家重要干线机场；生态优美、资源优越，拥有全国连片面积最大的红树林湿地区域，以及绵延31公里的美丽海岸线资源。规划形成“一港双心四组团、十溪汇流百村恬、千顷湿地万亩园”的组团式生态文明城乡空间结构，包含了临空经济区、滨海生态总部聚集区（CBD）、文化交往组团、综合服务组团、离岸创新创业组团及高教科研组团等六大产业组团。自2018年设立以来，江东新区大干快上、奋勇向前，城市骨架基本拉开、重点片区基本成型，已成为海南省展现新时代全面深化改革开放新标杆，是展示中国风范、中国形象的靓丽名片。

　　江东新区致力于发展现代服务业，重点围绕设计产业聚集形成自贸港背景下的国际设计岛。

　　2021年，江东新区举办了第一届世界建筑科技创新大会WATIC，开启了江东新区国际展示的新高度，进而在新区的整体形象上也将做国际化的全面提升。

　　目前，江东新区作为海南自由贸易港建设11个重点园区之一、为展现“全面深化改革开放试验区”风采，弘扬地域文化，营造的城市新区的独特形象和展示氛围，拟通过国际竞赛的形式征集新区视觉形象识别系统，面向世界、宣传江东。

　　本次国际竞赛也得到英国皇家建筑师学会RIBA上海交通大学城市研究室的支持，汇聚海内外优秀的创意、设计、学术资源的参与及共建，以产、学、研一体化的思维“畅想东海岸”，为江东新区打造全新视觉形象和城市名片。

　　Located on the beautiful east coast of Haikou City, Hainan Province, the Jiangdong New Area of Haikou covers an area of 298 square kilometers. Jiangdong New Area comes into being due to the construction of Hainan Free Trade Port and undertakes the special mission of Hainan Free Trade Port pilot demonstration zone. Jiangdong New District has a unique location and convenient transportation, with an important national trunk airport; With beautiful gloriousecology and superior resources, it has the largest contiguous mangrove wetland area in China, as well as beautiful superiorcoastline resources stretching 31 kilometers. Planning form "one port double heart convergence of four groups, ten creek village tian, thousands of acres of wetlands, ten thousand acres of the garden" of the spatial structure of urban and rural ecological civilization depended, contains the headquarters of the airport economic zone, Coastal ecological headquarters area (ecological CBD),cultural exchanges group, integrated services group, offshore group innovative undertaking and the education scientific research group and so on six big industry group. Since its establishment in 2018, Jiangdong New Area has been forging ahead with rapid progress, basically opening the urban framework and taking shape in key areas. It has become a new benchmark for Hainan Province to comprehensively deepen reform and open in the new era, and aMagnificentname card to show China's style and image.

　　Jiangdong New Area is committed to the development of the modern service industry, focusing on the design industry clustering to form an international design island under the background of free trade port. In 2021, Jiangdong New Area held the first World Architecture & Technology Innovation Conference WATIC, which opened a new height of Jiangdong New Area's international display, and then the overall image of the new area will be a comprehensive promotion of internationalization.

　　At present, Jiangdong New Area, as one of the 11 key parks of Hainan Free Trade Port construction, needs to show the style of a "pilot area of comprehensively deepening reform and opening up", carry forward regional culture, and promote the spirit of pilot image demonstration area of a free trade port. The vision will start by improving the image of Jiangdong New Area. In order to improve the publicity of the construction of Free Trade Port in Jiangdong New Area, fully create the public display atmosphere in the pilot demonstration area, and improve the public's good impression of Jiangdong New area, Jiangdong New Area will create a set of visual image recognition system with its own characteristics to publicize Jiangdong to the world.

　　This international competition is also supported by RIBA Cityroom @ SJTU. Gathering excellent creative, design and academic resource from the world to co-construct the "Envision the east coast". It will be an integration of industry, education and research, and is destined to become a new visual icon and city brandingfor Jiangdong New Area.

　　主办单位：海口江东新区管理局

　　协办单位：江东新区开发建设有限责任公司

　　RIBA上海交大城市研究室

　　世界建筑科技创新大会WATIC

　　Organizer: Haikou Jiangdong New Area Administration

　　Co organizer: Jiangdong new area development and Construction Co., Ltd

　　RIBA Cityroom @ SJTU

　　World Architecture Technology Innovation Conference (WATIC)

　　第一名获得本次国际竞赛一等奖荣誉，相关奖杯、奖状、奖金6万（人民币，以下均同）

　　第二名获得本次国际竞赛二等奖荣誉，相关奖杯、奖状、奖金4万

　　第三名获得本次国际竞赛三等奖荣誉，相关奖杯、奖状、奖金2万

　　入围奖三组获得本次国际竞赛入围奖荣誉，相关奖杯、奖状、奖金1万

　　竞赛后视情况或将开展深化设计委托，届时将优先从本次获奖单位中选取（预计委托设计费约为35万），成果将获得展览及论坛推广机会

　　First prize: won the first prize of this international competition, with relevant trophies, certificates and bonuses of RMB 60,000 yuan.

　　Second prize: won the second prize of this international competition, with relevant trophies, certificates and bonuses of RMB 40,000 yuan.

　　Third prize, won the third prize of this international competition, relevant trophies, certificates and bonuses of RMB 20,000 yuan

　　Three groups of finalists have won the honor of finalists in this international competition, with relevant trophies, certificates and bonuses of RMB 10,000 yuan.

　　After the competition, depending on the situation, the Commission of further design may be carried out. At that time, priority will be given to selecting from the top 6 winners (the Commission design fee is expected to be about RMB 350,000 yuan). The results will be promoted by exhibitions and conference.

　　江东新区领导代表

　　李凤禹中央美术学院城市设计与创新学院副院长思朴设计创始人

　　刘博上海交通大学设计学院设计实践院副院长，美国洛杉矶BiBoBoxStudio联合创始人，美国苹果全球设计奖中国首位获得者

　　高峰阿里巴巴设计事业部副总经理

　　Azlina Bulmer 英国皇家建筑师学会RIBA国际总监

　　吕慢英国皇家建筑师学会RIBA中国区发展首席、2013年世界建筑节（WAF）未来建筑专项评委、罗马建筑师总会特邀策展人

　　Leaders and representatives of Jiangdong New Area

　　LIFengyu, Vice President of the institute of Urban Design and Innovation, Central Academy of Fine Arts. Founder of SPD.

　　LIUBo, Vice Director of Design & Practice Institute, School of Design, Shanghai Jiao Tong University, co-founder of BiBoBox Studio in Los Angeles, the first winner of Apple Global Design Award in China

　　GAOFeng, Alibaba Design Business Unit,Vice General Manager

　　Azlina BULMER, Royal Institute of British Architects International Director

　　Umi LYU, RIBA Head of Development China,2013 Jury of WAF,Guest curator of Ordine Architetti Roma（OAR）

　　本次竞赛项目由海口江东新区管理局主办，江东新区开发建设有限责任公司、RIBA上海交大城市研究室、世界建筑科技创新大会WATIC、协办、支持及发布，力求为海口江东新区探索这座城市独有的视觉形象和虚拟体验。以此为契机，提高江东新区自贸港建设的宣传力度和品牌感知度，弘扬自贸港先行形象示范区精神，让江东新区的文化特色和城市精神以设计为窗口，向四海传达。

　　此次设计竞赛的设计范围包括以下内容：

　　This competition is sponsored by Haikou Jiangdong New Area Administration Bureau, Coorganized, supported and released by Jiangdong New Area Development and Construction Co., Ltd., World Architecture Technology Innovation Conference WATIC, RIBA Cityroom @ SJTU, and strives to explore the unique visual image andexperience of Hainan Jiangdong New Area.We are takingthis opportunity to improve the publicity and brand awareness of the construction of the free trade port in Jiangdong new area, carry forward the spirit of the pilot image demonstration area of the free trade port, and let the cultural characteristics and urban spirit of Jiangdong new area be conveyed to the world through design.

　　The design scope of this design competition includes the following:

　　VIS视觉形象识别系统：

　　包含但不限于如下内容：

　　1）LOGO系统：需含有中英文形式包含品牌LOGO中英文组合方式、中文简称、英文简称，各类色彩搭配（附色彩搭配专用表）。

　　2）品牌专用标准字体设定：品牌标准字中文、英文设定。

　　3）品牌标准色彩与辅助色彩设定：品牌标准色、牌辅助色、标志的色彩搭配专用表、特殊印刷工艺色。

　　4）辅助图形设定：辅助图形设计、辅助图形色彩运用设定、辅助图形使用示例。

　　Visual Image System:

　　Including but not limited to the following:

　　1) Logo system: it needs to contain Chinese and English forms including the combination of Chinese and English, Chinese abbreviation, English abbreviation of the brand logo, and various color collocations (with a special table for color collocation).

　　2) Brand specific standard font setting: brand standard font is set in Chinese and English.

　　3) Brand standard color and auxiliary color setting: brand standard color, brand auxiliary color, special table for color matching of signs, and special printing process color.

　　4) Auxiliary graphics settings: auxiliary graphics design, auxiliary graphics color application settings, auxiliary graphics use examples.

　　CI系统应用：

　　采用全新设计的视觉形象识别系统进行CI系统的应用设计，可选择以下三类物料中的一类进行扩展设计：

　　1）媒体物料：推文封面图、推文头图、推文尾图。

　　2）宣发物料：海报版式、道旗版式、PPT版式、Word/信纸版式。

　　3）文创物料：笔记本设计、一次性纸杯设计、丝巾设计。

　　CI system application:

　　The newly designed visual image recognition system is used for the application design of CI system, and one of the following three types of materials can be selected for expansion design:

　　1) Media materials: tweet cover, tweet header and tweet footer.

　　2) Promotional materials: poster format, road flag format, PPT format, word / stationery format.

　　3) Cultural and creative materials: notebook design, disposable paper cup design, silk scarf design.

　　参赛者从海口江东新区出发，其最终设计结果为突出江东新区内在特点和挖掘城市人文内涵为基准，并将其延展为多元化的视觉形象识别系统。

　　1、设计人需注重设计作品的首创性和落地性，主题鲜明。

　　2、设计人需结合海口江东新区区域特点创作有区域特色的设计方案，需要注重形象美观，形式简洁明快。

　　3、体现独特优势。设计方案要体现海口江东新区打造“海南样板”的先行形象示范区，展现“全面深化改革开放试验区”的战略定位，展现海口江东新区“未来城市样板”的形象特征。

　　4、彰显精神内涵。设计方案要有鲜明的创意和表现形式，具有艺术感染力和象征意义，结合海南自由贸易港建设精神，充分彰显海口江东新区“敢闯敢试、敢为人先、埋头苦干”的核心理念。

　　5、易于传播推广。设计方案要构思新颖、简洁大方、庄重美观，辨识度高、标识性强，便于整体运用到宣传推介、会议展览以及衍生产品制作等方面。

　　6、注重原创品质。设计方案必须为原创，不得侵犯第三方权利。应征方案中不应出现任何与创作者有关的信息。若应征方案发生侵权纠纷，由作者本人（或单位）承担相应的法律责任，并取消参选资格。

　　7、符合法律规定。设计方案中不得含有任何违反国家宪法及法律规定的内容。

　　8、设计人提交的方案应完整，不得遗漏设计要求的内容。

　　9、电子文件要求：电子文件在文件编排组织上要清晰、明确。

　　The participants started from Jiangdong New Area in Haikou, and the final design result was based on highlighting the internal characteristics of Jiangdong new area and excavating the cultural connotation of the city, and extending it into a diversified visual image recognition system.

　　1. The designer should pay attention to the originality and landing of the design works, with clear themes.

　　2. The designer needs to create a design scheme with regional characteristics in combination with the regional characteristics of Haikou Jiangdong new area, and pay attention to the beautiful image and concise and lively form.

　　3. Reflect unique advantages. The design scheme should reflect the strategic positioning of Haikou Jiangdong new area to build a "Hainan model" leading image demonstration area, and show the image characteristics of Haikou Jiangdong new area as a "future city model".

　　4. Highlight the spiritual connotation. The design scheme should have distinctive creativity and expression forms, have artistic appeal and symbolic significance, combine with the construction spirit of Hainan free trade port, and fully demonstrate the core concept of Haikou Jiangdong new area "daring to break new ground, try new things, be the first and work hard".

　　5. Easy to spread and popularize. The design scheme should be novel, concise, elegant, solemn and beautiful, with high recognition and strong identification, so as to facilitate the overall application in publicity and promotion, conference and exhibition, and derivative product production.

　　6. Pay attention to original quality. The design scheme must be original and shall not infringe the rights of third parties. There should be no information related to the creator in the application scheme. In case of any infringement dispute in the application scheme, the author (or unit) shall bear the corresponding legal liability and be disqualified.

　　7. Comply with legal provisions. The design scheme shall not contain any content that violates the national constitution and laws.

　　8. The scheme submitted by the designer shall be complete and shall not omit the contents required by the design.

　　9. Requirements for electronic documents: the arrangement and organization of electronic documents shall be clear and definite.

　　1、提交的设计方案需配有文字说明（500字以内）。

　　2、设计成果需满足设计范围的内容，方案作品以平面方式提交照片，每幅图片须为A3（420×297mm）规格，精度不大于300dpi，RGB 模式，不超过5M，jpg格式保存。

　　3、最终选定的设计人需提供所有设计文件的电子版光盘一套，设计成果为DOC格式、JPG格式、PPT格式，可编辑的AI或cdr格式。

　　1. The submitted design scheme shall be provided with a text description (within 500 words).

　　2. The design results shall meet the content of the design scope. The photos of the scheme works shall be submitted in the form of plane. Each picture must be A3 (420 × 297mm), accuracy no more than 300dpi, RGB mode, no more than 5m, JPG format.

　　3. The final selected designer shall provide a set of electronic CDs of all design documents, and the design results shall be in doc format, JPG format, PPT format, editable AI or CDR format.

　　报名及作品提交阶段（2022年9月15日-2022年9月30日）

　　*初步设计周期15个日历天

　　方案评审阶段（2022年10月1日-2022年10月15日）

　　设计整合阶段（2022年10月15日至10月30日）

　　*初步设计周期15个日历天

　　成果公布阶段（2022年11月1日至11月5日）

　　颁奖典礼（2022年12月14-16日世界建筑科技创新大会WATIC期间）

　　Registration and submission stage (September 15th, 2022 - September 30th, 2022)

　　*Preliminary design period: 15 calendar days

　　Scheme review stage (October 1st, 2022 - October 15th, 2022)

　　Design integration stage (from October 15th to October 30th, 2022)

　　*Preliminary design period: 15 calendar days

　　Results release stage (from November 1st to November 5th, 2022)

　　Award ceremony (during the World Architecture Technology Innovation Conference WATIC from December 14th to 16th, 2022)

　　1、凡送设计方案参加本活动的设计人，均视为已承认并遵守本公告的各项规定。

　　2、所有设计方案投稿者必须合法拥有作品著作权，并承担相应的法律责任。凡涉嫌抄袭、借用和侵犯他人知识产权等侵权行为的，均由设计人承担一切后果，与发包人无关。

　　3、作品知识产权属于江东新区管理局及联合主办单位，可适用于所有公共场合及非盈利性活动。

　　1. All designers who send design schemes to participate in this activity shall be deemed to have recognized and complied with the provisions of this announcement.

　　2. All design scheme contributors must legally own the copyright of their works and bear corresponding legal responsibilities. The designer shall bear all consequences in case of infringement such as plagiarism, borrowing and infringement of others' intellectual property rights, which has nothing to do with the employer.

　　3. The intellectual property rights of the works belong to Jiangdong new area administration and the co sponsors, and can be applied to all public places and non-profit activities.

　　于9月30日24:00前提交报名表及作品，发送至竞赛指定邮箱,

　　Submit the application form and works before 24:00 on September 30, and send them to the designated mailbox of the competition,JDcompetition@aliyun.com

　　作品请以网盘链接形式上传，以确保含包括报名表在内邮件不超过20MB.

　　Please upload your work in the form of online disk link to ensure that the email including the registration form does not exceed 20MB.